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New Mexico Bank & Trust
May 28, 2021
New Mexico Bank & Trust is Powered by HTLF
This is community banking with the scale to compete at any level
May 28 – Albuquerque, NM – New Mexico Bank & Trust (NMBT) today announced its parent company, Heartland Financial USA, Inc., has rebranded as HTLF. The new branding better reflects the company HTLF is today and what it brings to NMBT, our customers and our communities.
NMBT’s logo has been updated with the tagline Powered by HTLF, representing the technology, efficiency and strength HTLF provides. This enables NMBT to deliver the best of both worlds: the power of a larger organization combined with local decision-making and in-depth understanding of NMBT’s customers and communities.
“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Greg Leyendecker, President of New Mexico Bank & Trust. “This is community banking with the scale to compete at any level.”
In the coming days and weeks customers will see the updated logo on NMBT’s website, social channels and digital platforms.
About New Mexico Bank & Trust
New Mexico Bank & Trust, a subsidiary of Heartland Financial USA, Inc., operating under the brand name HTLF, is a community bank with more than $2.3 billion in assets and operates 24 offices located in Central, Northern and Eastern New Mexico as well as Northwest Texas. The bank specializes in business lending and deposit services, and provides a wide variety of personal credit and deposit services along with complete electronic banking programs. New Mexico Bank & Trust is a Member of the FDIC and an Equal Housing Lender. Visit www.nmb-t.com to learn more.
About Heartland Financial USA, Inc.
Heartland Financial USA, Inc. (NASDAQ: HTLF), operating under the brand name HTLF, is a financial services company with assets of approximately $18.2 billion. HTLF’s banks serve communities in Arizona, California, Colorado, Illinois, Iowa, Kansas, Minnesota, Missouri, Montana, New Mexico, Texas and Wisconsin. HTLF is committed to its core commercial business, supported by a strong retail operation, and provides a diversified line of financial services including residential mortgage, wealth management, investment and insurance. Additional information is available at htlf.com.
